We are seeing the highest number of viewing enquiries in Greater London areas such as Enfield, Redbridge, Romford and Kingston upon Thames.

Despite this, month on month rental prices are down as tenants look further afield. 

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Landlords should be careful about "too good to be true" promises of rent increases.

There appears to be a common practice of over-inflating a rental price at the point of initial listing (presumably to win a landlord's business). Often a few days after a property has begun being marketed, the rental price is then reduced.

Areas with the highest drops in price are in central London, South West London and North West London. According to our data, High street lettings agents are over-inflating rental prices.

Average % drop in rental price from listed price vs actual price achieved across London and Greater London 

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*Graph features London & Greater London postcodes

Download full report for a detailed list of areas within postcodes

Data shows us that there is on average a 15% drop from the initial listed compared to what is actually agreed as the rental price by the tenant. 

We hear this time and again from landlords that have switched to Hello Neighbour from high street agencies.  

Our recommendation: make sure your advertised rent is supported by a wide range of data and that your agent can access and process today's huge tenant demand quickly. 

Hello Neighbour is a UK property lettings company powered by technology – making home renting simpler, fairer and faster than ever before.

The insights in our reports are based on over 10,000 tenant enquiries; nearly 200 properties we onboard every month; as well as the 1,200 properties we already let and manage.

Download: Hello Neighbour | Lettings Insight Report | July 2023

*View: BBC Report on current rental demands in the UK