Rents fall 5% year on year despite increased tenant demand
London rents in July 2025 are down 5.0% compared to July 2024 (matching the drop seen in June 2025 vs June 2024), and are 0.7% higher than in July 2023. Rents have been relatively stable in recent months, with a month-on-month increase of 0.3%, and a 0.2% decrease compared to the previous three-month period.
The majority of landlords continue to price properties within market rates.
Tenant demand increased in July compared to June, and remains consistent with July 2024 levels, but is nearly half of what was observed in July 2023.
The gap in demand between outer and inner London has remained narrow over the past three months, with an average of 94 viewing requests per property in outer London, compared to 91 in inner London.
Redbridge was the most popular area again over the last three months, receiving 357 viewing requests, followed closely by Waltham Forest with 322 requests

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Hello Neighbour | Lettings Insight Report | June 2025
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